Quite often, I see news stories and press releases (which are often one and the same) trumpeting how many users or visitors a site has. Normally the number is measured in the millions and seems quite fanciful. UK social networking site Bebo is the latest, claiming 9 million UK users. As Mashable rightly points out, there are only 60 million people in the UK, which means 1 in 6-and-half of us is a member. Ask 6-and-half or even a couple of dozen people around you whether they use – or have even heard of – Bebo… Can we believe that claim? In a similar vein, don’t forget that more than a quarter of UK Internet users write a blog – I wonder what else it is that we’re supposed to be doing… I’ll compile a list and let you know.
Lies, damned lies and Internet user statistics
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Well, you need your male login, your female login, your under-16, over-16, 20-something and 30-something logins, your logins to replace the logins you forgot… It soon mounts up.
My estimate of the real number is three. Not three million, just three.
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