As part of this, I’m guessing that you’ve tweaked up your ‘authority site’ filter, so that if an authority site has a page about a keyword, then it will rank higher than a smaller non-authority site that is dedicated to that topic.

Richard I agree. Anybody that knows anything about Search Engine Marketing will tell you of the importance of authority on the web, but there must come a point when authority shouldn’t be used in place of relevancy right? Well I think we’ve reached it!

Lets take a wild guess, what’s in the minds of searchers as they search for sex toys? Well ok my guess is that it would be, in the majority of cases, with an intent to purchase (or maybe I’m just biased and people really do want to see a one second video snippet of one.

In all honesty, news about this change is thin on the ground leaving most site owners baffled. Perhaps it’s temporary, or pehaps it’s here to stay like MSN’s skewed results. Then again, maybe this goes deeper than we think!

You had better find that Adwords login Richard!